As part of a nationwide grass-roots campaign to build a loyal following for the Hennessy brand, Hennessy aimed to simulate interest through Virtual Reality, specifically, a Virtual Reality Tour of how its cognac is made. These Virtual Reality Tours were given along with actual beverage tastings at hundreds of sites across the United States.
DEFINE THE REQUIREMENTS
Vertex/Conversa worked closely with the liquor company’s marketing organization to understand its overall goals for this project. Once goals were established, hardware selection began, a timeline was created and work began on getting the tour embedded in a secure environment within the device. From there, Vertex/Conversa worked to recommend hardware and customization opportunities within the device, and finally, created a project timeline.
CUSTOMIZED & PRODUCTIZED
Vertex/Conversa removed functionality which was superfluous to the solution, including incoming/outgoing calls, SMS, games and un-needed apps. Vertex/Conversa then deployed custom application launchers, branding and browser bookmarks required for the solution. From there, Vertex/Conversa created a user-friendly, out-of-box experience, and developed training for the professionals running the demos.